The National Minority Quality Forum launched AI HealthNet (AIHN) as the first-ever collaborative health information and data channel. AIHN connects health information authors to black, indigenous, and people of color (BIPOC) in an environment that can be trusted.
One of the functions of AIHN is to serve as a bridge between the trusted voices of BIPOC-serving community-based organizations (CBOs) and federally qualified health clinics (FQHCs) and healthcare information providers.
By maintaining an active, continuous conversation on social media platforms, such as Twitter, Facebook and LinkedIn, AIHN is able to guide BIPOC audiences to trusted information to better inform their health decisions.
American social media is an important source of health information for many, but, a significant percentage of this information is unfiltered content or disinformation not curated by any organizational process or fact-based ethical standard.
Unfiltered content and misinformation has caused many Americans to refuse to wear a mask or get vaccinated amid the COVID-19 pandemic. Their decision contributed to avoidable deaths and hospitalizations. The constitutional right to free speech means unfiltered content and disinformation can continue to be broadcast through social media, BUT fact-based information from a trusted source can serve as an effective and powerful antidote.
Popular online health publications, where the information is curated, still follow the analog magazine business model. This is a one-size-fits-all model, where the effort is to attract users to a specific site where content is presented to keep the user on that site so viewership can be translated into sponsored advertising. The information is not customized so that it is delivered at a time when the user is ready to use it.
BIPOC who rely upon social media for their health information are frequently the target of disinformation agents. They also have a historic distrust of information delivered by health systems and government agencies, which only fuels a willingness to accept folk wisdom over science.
And while there are trusted community voices who can deliver evidence-based health information to BIPOC, they have limited capacity to deliver that information via social media. Given the lack of financial, human resources, and technical know-how, these trusted voices are being inundated on mainstream social media channels by well-funded purveyors of misinformation. If organized and resourced, these trusted voices could play a central role in delivering curated health information to BIPOC at a moment when the information would be valued and used.
AIHN consists of a data aggregation application and a network of microsites.
The application brings together trusted health information from multiple sources to one place, enabling communities to make informed decisions about their health and safety.
AIHN is a vast network of two types of microsites: 1) organizational microsites; 2) content microsites.
These organizational microsites on AIHN are the homepages of a wide variety of approved private and public organizations. They are the trusted voices in the community and AI HealthNet is designed to find look-alike audiences for them to amplify their voice over that of purveyors of unfiltered information and disinformation.
Trusted health content providers publish content microsites on AIHN. These microsites are intended to be minimalist websites, built around a specific bit of information, and optimized to provide a quick, authoritative response to search queries and to behavior-indicating interest. The microsite is designed to give audiences the option to get more details and draw them into a non-directive conversation. The goal is to equip minority and underserved communities with the information tools and sense of trust they need to make the best decision for themselves.
AIHN is a multicultural, digital network of BIPOC serving community-based organizations (CBOs) and federally qualified health clinics (FQHCs) organized to help companies deliver health information to minorities through trusted voices in the community.